Bold presence for an ESG crypto pioneer
Defining the brand, designing the experience, and developing a scalable Webflow site to support 7RCC’s ESG vision and marketing goals.
Defining the brand, designing the experience, and developing a scalable Webflow site to support 7RCC’s ESG vision and marketing goals.
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About the Client
7RCC Global develops innovative financial products that bridge digital assets with carbon credits. Operating at the intersection of asset management, ESG, and digital finance, they help impact investors access new opportunities while ensuring transparency and sustainability.
Their credibility is backed by collaborations and recognition from global leaders like Gemini, NYSE, ICE, Kaiko, Solactive, Tidal, and Chapman. To meet the expectations of such a market, they needed a digital presence that felt equally trustworthy and forward-looking.
The Challenge
In the ESG and digital assets space, trust is everything. 7RCC’s old brand and website felt outdated, unprofessional, and difficult to manage. Instead of inspiring confidence, their identity raised doubts - a critical weakness for a company working with institutional partners.
Reimagining the Identity
7RCC’s previous identity lacked the trust and authority required in the ESG & digital assets market. We started by reimagining their visual foundation — designing a modern logomark, a refined color system, and a clear typographic hierarchy that projects confidence and global credibility.
A strong brand is more than a logo. We developed a complete brand book — defining typography, colors, imagery, and graphic elements.
These guidelines created consistency across channels and gave 7RCC a scalable, future-proof identity.
Structuring the Experience
Trust begins with clarity. We mapped the full website experience through wireframes, aligning content hierarchy and navigation to tell a compelling story.
Design that Resonates
With structure in place, we applied the new identity to high-fidelity design. The result is a premium dark aesthetic, consistent use of typography and motion, and a digital presence that inspires confidence in both institutional and retail investors.
Empowering Growth with Webflow
A great design is only valuable if it’s easy to manage. We developed the entire site in Webflow, giving the 7RCC team full control over their marketing content. From publishing media articles and blog posts to managing resources and updating pages, the platform empowers them to move fast without technical bottlenecks.
What did we achieve
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