What we learned inside a $4M web3 oracle innovator
Learn how our founder made the deliberate choice to join a $4M Web3 startup in-house to understand the industry’s needs from the inside.
Learn how our founder made the deliberate choice to join a $4M Web3 startup in-house to understand the industry’s needs from the inside.
About
Blocksense is a next-generation oracle network built on zk-rollups. Their mission is to deliver cost-efficient, programmable, and verifiable data feeds on-chain - unlocking new possibilities for DeFi, governance, and verifiable AI.
Founded in 2023, Blocksense quickly attracted support from leading investors, including Permutation Ventures and the a16z CSX accelerator program. With innovations like zkSchellingCoin and VEIL for verifiable AI, the company is positioning itself as one of the most advanced infrastructure providers in Web3.
In start of 2025, our founder Yosif, made a strategic choice to join Blocksense in-house for six months. Working on UI/UX and Webflow implementation alongside their team, his purpose went beyond execution.
The goal was to learn Web3 from the inside. To understand the industry’s needs, pain points, and dynamics firsthand.
The Challenge
Blocksense had outgrown their existing site on Framer. The platform slowed them down and couldn’t support the rebranding effort that came with their new strategy and investor backing.
The old site was essentially an MVP — enough to get Blocksense off the ground, but not built for scale. It lacked a strong UX foundation and a professional design system, which made it difficult for the team to showcase their technology to partners, developers, and investors.
Key challenges included:
Approach
Together with the Blocksense team, Yosif co-developed the design concept and overall direction of the new site. This included defining the typography, color system, and core visual elements, while shaping the UX/UI structure that would support both clarity and scalability.
From these foundations, we created a component-based UI library for internal team use, ensuring consistency across all future pages and campaigns.
Webflow Development
Yosif personally led the entire Webflow implementation, ensuring the new Blocksense platform was built with both precision and speed in mind. Every detail of the design system was translated pixel-perfect into Webflow, creating a seamless connection between concept and execution.
The new structure introduced dedicated pages for Price Feeds, Verifiable AI, and the Whitepaper — all designed to be simple to update and expand as the company grows. Alongside this, a reusable component library was established, allowing the team to launch new sections and landing pages in minutes while preserving consistency across the site.
To complete the experience, subtle hero animations and refined interactions were added, giving the platform a polished, modern feel that reflects the pace and innovation of Web3 itself.
At the core of the website sits a custom CMS - giving the Blocksense team full control over resources, partners, and team members. Content updates are now fast, structured, and reliable, allowing them to scale their digital presence without friction.
Outcome
The new site gave Blocksense the momentum to present their technology with clarity and confidence.
For Y&B Digital, the six months inside their team provided first-hand knowledge of what a pre-seed Web3 startup truly needs: credible branding, the right marketing materials for clients & investors, and scalable digital foundations.
Today, we apply these insights for our clients and help them grow strategically.
What did we achieve
Proof of growth
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Hear it from our clients
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Let’s turn your website into a strategic asset.